Tuesday, March 29, 2011

Skyping with Experts: Robin Roffer & Branding

Our Skyping with Experts Business Series ended with a chat with the one and only, Robin Roffer. Let me preface by saying that I have read and thoroughly benefited from Mrs. Roffer’s, Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success. I initially used this book to research branding for my entrepreneurship unit and realized that it applied to my own career path . As I developed my lessons, I modified her exercises to give my students the opportunity to reflect on their interests and strengths as they developed a business.

My sixth grade class had the opportunity to chat with Mrs. Roffer about branding. During her presentation, Mrs. Roffer explained branding and stressed the importance of taking control of your brand. The message: If you don’t brand yourself, someone else will. This was a powerful message, especially for my preteens who have shown concern about what others think of them.

Next, Mrs. Roffer presented some celebrities and how their actions affected their brands. She also mentioned how companies develop brands and had students describe several companies’ brands. My students seemed interested in the marketing aspect of branding- particularly jingles. Mrs. Roffer further explained how jingles include short phrases or catchy tunes. This got my students thinking about a different approach to their marketing strategy for their business.

As I reflect on our Skyping with Experts Series, I am very pleased with the experiences that our guest speakers have created for my students. Their presentations have offered an authentic and rich perspective to our learning of entrepreneurship. The tips and concepts were also very practical, which made the whole experience so much more real. My classes and I would like to thank all of our speakers and hope that we can connect in the near future. I would also like to thank my husband, Will Deyamport, for arranging these events.

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